"You really have to believe in it in order for it to work."
Well, Lee, whatever works, right? However, I'll agree with SoccerStar on this one. I did a little digging and Ortner's associated with Hay House, Louise Hay, who made tons of money off the HIV/AIDS community in the late 80s-early 90s with self-help books and tapes. Primarily it created a small army of sheeple who touted her as a guru. In this case I'd say "birds of a feather". Sounds like hype.
Not unlike the late pop psychologist Rob Eichberg of "The Experience Weekend" who would, in a carefully contrived performance, surround himself with big, pretty, to-die-for SoCal muscleboys whose job it was to convince you to spend more money. My ex and I attended a couple introductory sessions. The gullible ex went and spent the money on what turned out to be close to a pyramid scheme (investigated by several AGs). Eichberg died of AIDS in '95, the ex in '02...and I'm STILL here<---waaaay off topic.
I'd proceed with caution, especially if money is involved.
And, oh, I can't resist a Star Trek reference on similar - "plexing" (which actually works, if you believe in it):http://en.memory-alpha.org/wiki/Plexing